Bespoken.
Deep ABM personalisation at speed and scale
Enable sales teams to take strategic and conceptual master content and personalise it instantly, in just a few clicks.
Good ABM is built on a foundation of understanding your prospect and addressing their needs.
It’s about a lot more than just auto-filling their name.
Bespoken allows your team to truly and deeply personalise account-based marketing assets in moments.
When it comes down to it, the only result that really matters in B2B ABM is meaningful sales conversations that result in deals.
We built Bespoken to deliver just that.
Trusted by leading enterprises
Hyper-personalisation.
A few clicks.
Zero faffing about in PowerPoint.
Whether it’s a unique web page or a PDF, the output is instant, distinctive, compelling and ready to send.
Dynamic messaging
Messaging that instantly adapts depending on sector, role,
need, personality type, specific pain point, or change programme. There is almost no limit to the depth of messaging personalisation that’s possible.
Hyper personalisation
Copy and visuals that treat your prospect as a market of one. Everything from their name to the messages, to the pictures they see feels entirely bespoke.
Full creative control
Bespoken is entirely customisable to fit your campaign concept. You’re not just limited to custom layouts and modules – if a designer can conceive it, we can most likely build it.
The balance between human understanding and AI scale
Prospects are drowning in lazy AI messaging. If you’re trying to land a conversation with a C-suite exec, ChatGPT copy is not the way to do it. However, when you have 100 target accounts, each with a 20-person buying committee with unique pain points, it’s not economical to rely solely on senior strategists and creatives. The result is that ABM teams have to bypass some high-potential opportunities.
Not anymore.
Bespoken balances strategist-controlled messaging matrices with smart AI, meaning your content stays hyper-focussed and 100% custom, whether you’re addressing one key prospect or 500.
Marketing keeps creative control.
Sales gets on-demand personalisation.
Bespoken is the foundation you need for joint sales and marketing success
For Marketing:
You control the strategy, concept, messaging and design.
It can be 100% custom-designed (by you or us) with no generic templates. With total campaign conceptual alignment, you lock the narrative.
For Sales:
No more letting leads go cold while you wait for marketing to supply customised comms, or wasting time dragging text boxes about in PowerPoint. Type the name, select the industry and hit 'Generate.' Or do hundreds at a time with simple .csv upload.
You know the client – now you can show them.
Enterprise-grade creative ABM
Bespoken is already trusted by leading global B2B organisations using ABM to pursue multi-million-pound deals in the most complex marketplaces.
“Bespoken has innovatively streamlined personalisation of marketing assets for ABM.
It's bridged a gap between Marketing maintaining control of top-quality marketing comms, and Sales being able to personalise materials for their accounts.
Using Bespoken, Sales teams can focus more of their time on selling rather than customising marketing campaign materials.”
Roger Alderson,
Head of Partner and Alliance Marketing,
NTT DATA
The full turn-key approach:
Concept: You give us the proposition. Nyala’s strategists and creatives develop the campaign narrative, creative, and design. We’re all leading B2B marketing experts (in fact, it’s the team who won Gold at the B2B Marketing Awards for Best Creative)
Build: We build your custom Bespoken asset as the core of your one-to-many ABM campaign, along with all the other comms materials you need to execute (whether that’s emails, landing page, social campaign, events materials or anything else you need to make a success of the campaign).
Onboard: We deploy Bespoken to your sales team with full onboarding and training sessions. It’s not just for the Bespoken tool, it’s for the whole campaign, from proposition to campaign logistics.
Execute: Your team executes, with support from us as and when you need it.
Bespoken is built around how your team works. Every B2B marketing team is different and we can flex to support you. Whether you have all the resources in-house and just need the platform to execute, or you need turnkey support from strategy to execution, our team is here to convert your ABM into meaningful sales conversations.
How it works
