When every B2B brand was talking about the potential of AI to transform customer experience, we wanted to cut through the noise by actually showing it.
We took the bold idea of hosting a dinner where AI, in partnership with a leading sensory chef, designed custom dinners and drinks for each diner based on everything from their physiology to their food memories.
It got C-suite execs from the world’s top companies into a room together, excited by the potential of AI.
And directly built millions of pounds in deals.
Cutting through with a conversation about AI for customer expereince
NTT DATA, in partnership with AWS, needed to get leading company C-suite execs into a room to explore the potential of AI for customer experience.
We needed to position them as leading pragmatic innovators in the space, build relationships and uncover business opportunities.
We met the brief by creating a brand experience campaign based around a completely unique AI-powered fine dining experience.
We wove the power of AI throughout, from the 'AI-bot chef’s assistant' who gathered insight on the guests, to the menu curation, to AI-powered planning for new kitchen processes, to the projection-mapped table that was a moving work of art.
From one CEO flying from New York on their own account to attend, to 100% attendance on the night, it was a true success. But the real outcome? £7m in deals, with more still coming in, and transformed C-suite perceptions.
£7million in immediate new deals
£250million in influenced pipeline (with £10s of millions more still in progress)
1,012x real-world ROI
100% attendance
Outstanding feedback from every attendee
Increase in perception of innovation from every attendee
Lauded by the client’s Global leadership team and now being rolled out globally
…And one CEO of a leading telco was so intrigued by the concept, that he flew from New York to London at his own expense just to attend