Bringing More to the Table

When every B2B brand was talking about the potential of GenAI to transform customer experience, we wanted to cut through the noise by actually showing it.

We took the bold idea of hosting a dinner where AI, in partnership with a leading sensory chef, designed custom dinners and drinks for each guest based on everything from their physiology to their food memories.

An evening so complex and personalised that it would have been near-impossible in a pre-GenAI world.

It got C-suite execs from the world’s top companies into a room together, excited by the potential of the technology to transform their businesses.

And directly built millions of pounds in deals.

Discover how we did it…

Cutting through with a conversation about AI for customer expereince

NTT DATA, in partnership with AWS, are true innovators in everything from the work they deliver to their groundbreaking R&D. But the market wasn’t aware of this. They wanted to show the world that, with the right partners, the potential of GenAI to transform customer experience is vast.

But when almost every B2B brand was talking about nothing but AI, how could they get C-suite execs from the UK’s top enterprises into a room to make them hear?

To cut through, you need to live your brand. It’s no good telling the audience you are an AI innovator. If you want them to believe, you must behave in a way that only a true AI innovator would.

And that’s exactly what we did.

From an invitation in the form of an ‘AI assistant chef-bot’ that came to understand their deepest food thoughts, feelings and memories, to being served completely bespoke multi-course immersive meals by a leading sensory chef, it was a uniquely compelling evening. An evening that only an AI innovator could possibly have conceived and delivered.

From one CEO flying from New York on their own account to attend, to 100% attendance on the night, it was a true success. But the real outcome? £7m in deals, with more still coming in, and transformed C-suite perceptions.